Below The Fold

Remember OK Cola?

Amy and I got to chatting about it over dinner last night. It was a surprisingly bad dinner that started with marginal service at the new Atomic Cowboy on Colfax followed by dinner near the condo at Piccolo’s. The Chicken marsala could have been used as a door stop, and the spaghetti had been heat lamped so long the sauce had become a ruddy, sanguine glop of congealed ass.

Somehow, though, our conversation drifted toward OK Cola. Another of Coke’s failed jaunts into a new soda line. I remember OK. I remember it tasting a little bitter. I remember thinking how remarkably Orwellian the marketing blitz was. I went out searching this morning and found the above image. The vacant look on the cartoon boy’s face is frightenly telling, isn’t it? Look at the overlayed text, “A uniquely fruity soda.”

Even the verbiage is benign. Contrast that to today’s super extreme totally awesome marketing polys—Dr . Pepper FUSION!! Sprite RemiXXXXXX!!

And then there was OK. Everything is going to be OK.

Can you imagine trying to market that again right now?

Can you? Ok.